Magnus Lindkvist,
Futurologist, Magnus Lindkvist AB.
The 2020s are full of wild promises — blockchain, metaverse, AI — yet real progress now depends on turning hype into tangible outcomes.
Every organization now lives in perpetual beta: plans expire quickly, strategies need constant remixing, and yesterday’s breakthrough becomes tomorrow’s baseline. This keynote explores the art and discipline of Futurecraft — how leaders can separate signal from noise, prototype futures instead of predicting them, and build cultures that transform uncertainty into momentum. It’s a practical framework for moving from Wow! to Whoa! to Grow! — from hype to habit, from noise to usefulness. Inspired by the ideas in How to Make AI Useful, Magnus Lindkvist reveals how to make progress itself a craft worth mastering.
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