Sally Parker is an Analyst in Gartner's global Data and Analytics (D&A) practice. She is Gartner's global Research Agenda lead for D&A Governance. Her coverage areas include 1) Creating and a strong Value Proposition for D&A through a Business Outcome Led D&A Strategy, 2) Data Governance, 3) Master Data Management (MDM), and 4) Data-Driven Culture. Practically oriented, she frequently reviews D&A Strategies, Governance Strategies, Executive and Board Presentations, and provides practical guidance on prioritization of effort and navigating the human centric challenges to deliver business value from D&A.