Rita Sallam is a Distinguished VP analyst and Gartner Fellow in the Data and Analytics team. Mrs. Sallam's focus includes tracking market trends, vendor assessment and selection, and identifying best practices for realizing business value from data, analytics and AI investments. Of particular interest is how leaders can leverage disruptions in AI to create sustainable competitive advantage. She is also focused on building frameworks for selecting and valuing data and analytics portfolios including AI investments, including Generative AI.