Julia Multedo is a Principal Analyst in Gartner's Marketing Leaders practice covering marketing technology strategy and operations. She helps CMOs and marketing leaders navigate the evolving martech landscape, understand the impact of AI on marketing technology solutions and architectures, and balance technology transformation with the people, processes, and operating model changes required to realize business value.
Prior to joining Gartner, Julia held roles spanning digital marketing and advanced advertising at Viacom (now Paramount) and Oxbridge Academic Programs (now Oxbridge by Worldstrides). At Viacom, she advised LE advertisers and agency partners across industry verticals on audience segmentation, activation, and campaign measurement strategies for multi-platform addressable deals (OTT/CTV, LLA, VOD and digital) during the emergency and ideation of non-linear advertising. At Oxbridge, she managed the organization's multichannel marketing initiatives, including paid and organic social media, email, search and event marketing to optimize customer acquisition and engagement.
Industry Marketing
Demand Generation and Sales Alignment
Brand Strategy and Activation
Martech Strategy and AI Trends
Channel, Campaign and Content Management
B.A., Psychology, Columbia University.