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Experience Gartner Marketing Symposium/Xpo™ 2027 conference

Attendees can explore the big ideas and trends shaping the future of marketing — with insights from Gartner analysts and peers.

How Gartner marketing conferences drive value

Gain a competitive edge

Be the first to access exclusive blockbuster Gartner insights.

Get fresh, unique perspectives

Hear inspiring keynotes delivered by visionary guests and innovators.

Problem-solve with peers

Collaborate with fellow industry leaders to solve shared challenges, vet strategies and make informed decisions.

Turn ideas into action

Tackle your biggest challenges with seasoned solution providers in the interactive Marketing Xpo.

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      Why attend? Hear from your peers:

      • “Gartner Marketing Symposium isn't just about AI hype, it actually helped us with tips on actionable strategy. This conference will help us build the roadmap we need to integrate AI into our long-term planning with confidence."


        Tero Pajunen
        Head of Digital Marketing, SOK

      • “The Gartner Marketing Symposium/Xpo delivered valuable AI-related insights, inspiring sessions, and excellent networking opportunities with marketing and technology leaders worldwide.”

        Sarah Baier
        Head of Digital Client Experience and Transformation, UBS Asset Management

      • "It was a great opportunity to connect with top marketing executives, exchange ideas, and better understand the future direction of modern marketing organizations. Truly a must-attend event for marketing leaders looking to drive innovation and business impact."

        Giacinto Mozzetta
        VP of Product Marketing, Bit2win
      1 3

      Explore learning and networking opportunities

      Tailor your experience with analysts, peers and service providers.

      Learn from Gartner analysts and thought leaders in marketing and more

      Widen your view and focus your plans with objective insights, guidance and content built around your key issues.

      Track Sessions and Signature Series

      Learn about top trends, predictions and survey results from Gartner analysts, and get guidance on what to do now and in years ahead.

      Receive the undivided attention of a Gartner analyst during a private, 30-minute consultation to discuss your strategy, next steps and technology decisions.

      Let the experience of visionaries, innovators and renowned thought leaders inspire you — and reframe your thinking about business and leadership.

      Pose tough questions to a single Gartner analyst in an intimate, topic-driven session.

      Connect with your peers

      Network with top marketing technology leaders across regions and industries to build new relationships, broaden your perspectives and uncover new ways to solve problems.

      Workshops

      Use these hands-on sessions to explore proven solutions to real-life challenges with peers — all under the guidance of Gartner analysts.

      Accelerate your initiatives by sitting down with peers to hear their leadership stories, real-world challenges, success factors and lessons.

      Unwind, learn from peer experiences and grow your network during planned Meetups, receptions and special events.

      Consult experienced solution providers

      Test-drive solutions and tackle immediate and long-term issues with the help of leading tech providers.

      Marketing Xpo

      Use this interactive environment to explore new products or services, gain insights from subject matter analysts and engage in peer-to-peer exchanges.

      Explore three ways to expand your perspective: strategic roadmap presentations, user case studies with practical actions and in-depth technical insights into product capabilities.

      Get a snapshot of the current solution landscape. Exhibitors reveal products and Gartner analysts present findings based on Gartner Magic Quadrant™ insights and the Gartner Hype Cycle™ methodology.

      Gartner conferences: Sessions we covered

      Attendees interacted face-to-face with analysts and leaders in their fields, specialized to help executives achieve their business and organizational goals. View All Sessions

      Get to Know Gartner Analysts

      Discover the unique qualities, extensive industry experience and thorough research that goes into being a Gartner analyst.

      CMO Circle Ask the Analyst: How Do I Prove Marketing's Value to Skeptics?

      CMOs struggle to convince their C-suite peers of marketing's value, especially...

      Explore Session

      How to Use AI to Improve Customer Experience, and Where AI Hurts More Than It Helps

      AI promises to transform CX, but misuse can erode trust and growth. Vendors...

      Explore Session

      Help! No One Believes My Brand Is Driving Revenue!

      Every marketer has run into difficult questions around the impact of their brand...

      Explore Session

      Martech 2030: Future-Proof Your CMO-CIO Relationship for the Age of AI

      Best-in-class partnerships between marketing and IT begin with executives who...

      Explore Session

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      Bring your Team

      Attend Gartner Marketing Symposium/Xpo in London as a team to gain new perspectives, strengthen partnerships and find new ways to work. Together, align on your organization’s mission-critical priorities and focus on what drives results.

      Ready to join us in London?

      Experience the Gartner difference — talk with analysts, meet your peers and turn insight into action.