Experience the difference. Meet your peers, talk with experts, build your network, and turn insights into action.
Julie Reeves
VP Analyst
Gartner
Speaker Topics
- Brand Strategy and Activation
Speaker Bio
Julie Reeves helps clients to better position their brands for success through strategic use of consumer insights and brand management best practices. She has a deep understanding of brand strategy, architecture brand management and brand health measurement across various stages of business maturity and a multitude of industries and competitive situations.
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Sessions
Monday, 11 May, 2026 12:30 PM - 01:00 PM BST
Why Inspiration Isn’t Enough: A Smarter Way to Drive Internal Brand Buy-In
Julie Reeves,
VP Analyst, Gartner
CMOs often assume emotional connection drives internal brand activation — but new data proves inspiration alone isn’t enough. This session reveals why that approach fails and how leading CMOs use structured, cross-functional strategies to embed lasting brand adoption. Whether launching, refreshing or deepening brand engagement and alignment, learn what truly works.
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Tuesday, 12 May, 2026 02:00 PM - 02:45 PM BST
Ask the Analyst: Sharpening Your Approach to Brand Health Measurement Tracking
Julie Reeves,
VP Analyst, Gartner
Brand health is critical to strategy — but measuring it can be tricky. In this session, bring your questions on brand health indicators, measurement cadence, metrics and reporting challenges. Whether you're refining your current approach or starting fresh, this session will give practical guidance to sharpen your approach and build confidence in how brand health is tracked and understood.
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