Speaker Bio
Matt Moorut is a Senior Director-level analyst for Gartner, based in London, UK. In his role, he advises CMOs and their teams on strategic digital marketing topics, including email marketing, search marketing, AI and omnichannel strategy development and marketing technology trends. While at Gartner, he has presented the opening keynote at Gartner's Marketing Symposium/Xpo and served as its chair, as well as leading Gartner's industry-specific marketing strategy research.
Mr. Moorut provides Gartner's clients with guidance on strategy development, channel marketing teams and operations, budgeting, martech trends, AI and best practices. He is the lead expert for Gartner's research into "Genius" brands, which highlights top performers in digital marketing and the strategies that enable their performance.
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Sessions
Monday, 11 May, 2026
04:00 PM - 04:30 PM BST
Build Your Digital Marketing Survival Guide
Matt Moorut,
Sr Director Analyst, Gartner
Search is being reshaped by LLMs, social platforms are flooded with AI-generated content, and advertising faces new hurdles due to tracking restrictions. Instead of optimizing current strategies for these disruptions, marketing leaders must rebuild channel strategy, aligned to customer journeys and business outcomes. Join this session to walk through digital marketing's new blueprint.
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Tuesday, 12 May, 2026
10:30 AM - 11:00 AM BST
Signature Series: How to Become a Genius Digital Marketing Brand
Matt Moorut,
Sr Director Analyst, Gartner
Gartner benchmarks the digital marketing performance of over 1,000 brands, with the top 3% earning the distinction of “Genius.” In this session, we’ll reveal the latest set of Genius brands. We'll also highlight the tech, talent and management strategies enabling Genius brands to outperform peers using AI, giving CMOs a blueprint to learn from.
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Tuesday, 12 May, 2026
02:00 PM - 02:20 PM BST
How to Select MMH Vendors as AI Agents Reshape the Market
Matt Moorut,
Sr Director Analyst, Gartner
Traditional MMH vendors now compete with enterprise platforms absorbing orchestration and data management, supercharged with AI agents. This session uses Gartner's Magic Quadrant positioning to guide vendor selection across dedicated hubs, platform consolidation and composable deployment models.
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