All 2026 Marketing Conference Sessions

Gartner Marketing Symposium/Xpo dives deep into key topics for CMOs and marketing leaders around marketing strategy, customer experience strategy, marketing analytics, data management and more, helping you tackle your organization’s most critical challenges.

2026 Marketing Conference Theme

Build What’s Next: Marketing Leadership in the Age of AI

Technology and shifting customer engagement are redefining marketing’s future. CMOs must lead strategic, structural, and cultural transformation to drive growth and build trust. The future is being decided now—be the one who shapes what comes next.

Explore our conference sessions below, all developed with this theme in mind.

View track descriptions to ensure you select sessions that best fit your needs.

Get a sneak peek at the Gartner Marketing Symposium/Xpo opening keynote.
Find marketing conference sessions

There are many sessions happening each day. Filter to see sessions that align with your role and interests. After registering for the conference, craft your agenda and book priority sessions — all through Conference Navigator.

Show Filters

Filter Sessions Cancel
Clear All See 23 Sessions No Results
Showing 23 Sessions
Clear All
Monday, June 08, 2026

11:00 AM - 11:30 AM MDT

How B2B Demand Gen Leaders Must Adapt Planning for AI and the Advent of Microcampaigns
Jenifer Silverstein, VP Analyst, Gartner
AI is transforming B2B demand generation with microtargeted, personalized campaigns delivered faster and more flexibly. In this session, we'll uncover the key actions that demand generation leaders must take to evolve their campaign structures, budgeting cycles, channel mix selection and content creation to embrace dynamic planning and optimization — ensuring continued performance and relevance. ... Show More Show Less

11:00 AM - 11:20 AM MDT

Magic Quadrant for Customer Data Platforms
Rachel Dooley, Sr Principal Analyst, Gartner
Gartner’s Magic Quadrant for Customer Data Platforms (CDPs) profiles leading providers and illustrates the evolution of in-demand marketing and enterprise data technologies. In this session, you'll learn: how leading vendors prioritize agentic AI, composable architectures, and enterprise scope; what capabilities to search while creating your 3-5 year technology roadmap; how market consolidation is forcing CDPs to prioritize either platformization vs. agentification. ... Show More Show Less

11:45 AM - 12:15 PM MDT

Google: The Conversational Funnel: How RCS for Business Transforms the Customer Journey
Consumers demand instant connection, but friction-heavy apps and long wait times cost brands leads. Join us to learn how RCS for Business empowers marketers to meet audiences exactly where they are.

Discover how launching native, two-way chats directly from Google Search on Android and iOS supercharges discovery. We'll show you how to accelerate conversions and build lasting loyalty right inside the native messaging inbox. ... Show More Show Less

12:30 PM - 12:50 PM MDT

6sense: How Leading Revenue Teams Evolve Their Go-To-Market Strategy

Rauli Garcia, VP Strategic Consulting And Analytics, 6sense
Many B2B marketers face inconsistent pipeline and stalled revenue not from poor execution, but from go‑to‑market strategies that haven’t kept pace with modern buying behavior. This session reveals a GTM maturity model that creates cross‑functional alignment, enabling earlier buyer engagement, and improved pipeline quality and conversion. Attendees gain practical steps to assess GTM maturity and drive more predictable growth. ... Show More Show Less

02:30 PM - 03:00 PM MDT

Demandbase: Signal Chaos to Signal Strategy: How Leading GTM Teams Turn Signals into Pipeline
Caitlin Taylor, Director Of Customer & Gtm Data Strategy, Salesforce
Genelle Kunst, Svp, Growth Marketing, Demandbase
Marketing teams today operate in a landscape flooded with data signals — intent data, enrichment, firmographics, technographics, and AI-generated insights. Yet many organizations struggle to translate these signals into consistent go-to-market outcomes.
This session explores how leading organizations are shifting from fragmented vendor usage to a governed signal strategy that centralizes data vendors, standardizes signal classification, and enables consistent activation across marketing and sales workflows.
Join Salesforce and Demandbase for a practical discussion on how to move from signal overload to signal orchestration. Learn how a centralized signal framework can improve vendor ROI visibility, enable observability into signal performance, and ensure signals are delivered with the context required to drive prioritization, engagement, and pipeline acceleration.
 ... Show More Show Less

03:15 PM - 04:00 PM MDT

CMO Circle Ask the Analyst: How Marketing and Sales Alignment Drives Growth and Revenue
Jeff Cohen, Sr Director Analyst, Gartner
Gartner research discovered that organizations where marketing and sales collaborate show stronger impact on commercial efforts than organizations that do not. Bring your questions to this session and learn how you can solve this age-old B2B challenge of needing to work more closely with sales. This is a no-judgement opportunity to learn how collaboration can help your organization. ... Show More Show Less

03:30 PM - 03:50 PM MDT

Magic Quadrant for B2B Marketing Automation Platforms
Upasna Chandna, Director Analyst, Gartner
This session will help CMOs understand how the B2B marketing automation platform space (including vendors like Salesforce, Oracle, Adobe, Hubspot, Microsoft and Creatio) is evolving.
Highlighted trends include: advancement of integrated suites, new AI agent features and consumption-based pricing. ... Show More Show Less

03:30 PM - 05:00 PM MDT

Workshop: From Fluff to Field-Ready: Creating Value Propositions Sales Will Actually Use
Robert Blaisdell, VP Analyst, Gartner
Value propositions are notorious for being useless in real sales conversations. It’s time to fix that. Join this session to transform your messaging from organizational mission to competitive differentiation. We will audit your current approach, brainstorm realistic customer perceptions and utilize a framework to engineer a sales-ready narrative. Stop writing for the boardroom and start writing for the deal. ... Show More Show Less
Tuesday, June 09, 2026

10:00 AM - 10:20 AM MDT

Influ2: Accounts Don’t Buy. People do. Bring your ABM to the Contact-Level
Mason Cosby, CEO / Founder, Scrappy ABM
Doug Madey, Director of Communications, Influ2
ABM promised precision...then handed you a black box. The problem? Most ABM tech is too imprecise to drive real engagement. That's why 72% of companies now prioritize contact-level technology as a core differentiator, turning vague account data into clear, actionable insights. Hear from Doug Madey of Influ2 and Mason Cosby of Scrappy ABM on taking your ABM program to the contact level. ... Show More Show Less

... Show More Show Less
Items per page: 1 – 9 of 23 Items
1 of 2 Pages

Sorry, no sessions match your criteria. Please refine your filters to display sessions.

“The conference has been insightful, engaging and relevant. Each session has been impactful and full of take-aways for our team. Everything is really well-organized, and I am enjoying my time here.”

Samantha Henderson
Director of Marketing, Caliber Collision

Discover what it’s like to experience #GartnerMKTG

Learn more about Gartner Marketing Symposium/Xpo 2026

Get our latest conference schedules, updates and insights sent straight to your inbox.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

      By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

      Back