All 2026 Marketing Conference Sessions

Gartner Marketing Symposium/Xpo dives deep into key topics for CMOs and marketing leaders around marketing strategy, customer experience strategy, marketing analytics, data management and more, helping you tackle your organization’s most critical challenges.

2026 Marketing Conference Theme

Build What’s Next: Marketing Leadership in the Age of AI

Technology and shifting customer engagement are redefining marketing’s future. CMOs must lead strategic, structural, and cultural transformation to drive growth and build trust. The future is being decided now—be the one who shapes what comes next.

Explore our conference sessions below, all developed with this theme in mind.

View track descriptions to ensure you select sessions that best fit your needs.

Get a sneak peek at the Gartner Marketing Symposium/Xpo opening keynote.
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Monday, June 08, 2026

10:30 AM - 10:50 AM MDT

Fluency: Advertising in the Agentic Era: How to Securely Scale Enterprise Media Operations
Heather Chevalley, VP, GROWTH, Fluency
Paid media execution has become a primary driver of enterprise risk. As channels multiply, disconnected workflows and manual execution create "inefficiency risk." This session explores how agentic automation allows AI agents to handle complex execution within a secure infrastructure that "wraps around" your existing business logic.
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11:00 AM - 11:20 AM MDT

Magic Quadrant for Customer Data Platforms
Rachel Dooley, Sr Principal Analyst, Gartner
Gartner’s Magic Quadrant for Customer Data Platforms (CDPs) profiles leading providers and illustrates the evolution of in-demand marketing and enterprise data technologies. In this session, you'll learn: how leading vendors prioritize agentic AI, composable architectures, and enterprise scope; what capabilities to search while creating your 3-5 year technology roadmap; how market consolidation is forcing CDPs to prioritize either platformization vs. agentification. ... Show More Show Less

11:45 AM - 12:15 PM MDT

Optimizely: Inside Docusign's Playbook for AI-Powered Content at Scale
Tara Corey, Svp Marketing, OPTIMIZELY
Anne Merkert, Sr. Director, Category Marketing, Docusign
Docusign didn't just add AI to their content workflow, they rebuilt it. Hear their top lessons from a phased approach to AI-powered content, the internal wins in operational efficiency, and why a single source of truth was the key to maintaining quality and governance at scale. Leave with a practical playbook for operationalizing AI in your content strategy the right way. ... Show More Show Less

11:45 AM - 12:15 PM MDT

Salesforce: The Rise of AI Agents for Marketing: How the Game is Changing
Martin Kihn, SVP, Product Strategy, Agentforce Marketing, Salesforce
AI Agents are changing how we use data, make decisions and win. How do marketers thrive in the age of the Agentic Enterprise? Join Salesforce’s SVP of Strategy to learn how the best companies are already winning with AI Agents. ... Show More Show Less

11:45 AM - 12:15 PM MDT

Treasure AI: Trust Is the New Moat: Why Human-in-the-Loop is Key to Growing with Confidence
As AI agents commoditize, the advantage shifts to the trust wrapped around them. Brands must architect the governance and human oversight that turn machine speed into brand equity. Governance isn't a compliance obligation. It's a growth lever. This session explores the Customer Intelligence Loop where AI agents run the loop while humans set the direction, so you confidently compound trust, loyalty, and durable growth. ... Show More Show Less

11:45 AM - 12:15 PM MDT

iCrossing: The Legible Brand — Why AI Doesn’t Recommend You Yet and How to Fix It
Scot Havrilla, VP, CLIENT SOLUTIONS PARTNER, iCrossing
Richard Gatewood, Global Head Of Digital Solutions, iCrossing
Right now, AI is recommending a brand in your category to your customers. It explains why, in three proof points. It is almost certainly not you. That's not a glitch. AI was never built to find brands optimized only for search, and the agents coming next will make that verdict permanent. The brands AI recommends aren't the loudest. They're the most legible. Leave with a 5-point diagnostic and a 90-day sprint to change it. ... Show More Show Less

12:55 PM - 01:15 PM MDT

Stensul: How BBC Governs Brand at News Speed
Duke Badger, VP Product Engagement, BBC Studios
Angela Han, Chief Customer Officer, Stensul
BBC journalists write the news. They also build the emails that ship it, inside a governed workflow that holds editorial standards at breaking-news speed. Hear how BBC built that model and what it means for any enterprise where the standard is non-negotiable. ... Show More Show Less

01:45 PM - 02:15 PM MDT

Agentic AI for B2B Marketing: Readiness, Roadmaps and Real Business Impact
Amy Jenkins, Sr Director Analyst, Gartner
Agentic AI is redefining what’s possible in B2B marketing, yet most teams struggle to move beyond pilots. This session equips CMOs with a pragmatic approach to readiness assessment, roadmap development, and outcome-based measurement to ensure agentic AI investments deliver tangible business results. ... Show More Show Less

01:45 PM - 02:30 PM MDT

Ask the Analyst: AI Sourcing Strategies
Andrew Frank, Distinguished VP Analyst, Gartner
When it comes to sourcing AI capabilities, marketers face a confusing array of choices: stick with the hyper-scalers? Choose an established marketing cloud? A new AI-first solution? An agency platform? This session will offer practical guidance, tailored to participants' questions. ... Show More Show Less

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“The conference has been insightful, engaging and relevant. Each session has been impactful and full of take-aways for our team. Everything is really well-organized, and I am enjoying my time here.”

Samantha Henderson
Director of Marketing, Caliber Collision

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