All 2026 Marketing Conference Sessions

Gartner Marketing Symposium/Xpo dives deep into key topics for CMOs and marketing leaders around marketing strategy, customer experience strategy, marketing analytics, data management and more, helping you tackle your organization’s most critical challenges.

2026 Marketing Conference Theme

Build What’s Next: Marketing Leadership in the Age of AI

Technology and shifting customer engagement are redefining marketing’s future. CMOs must lead strategic, structural, and cultural transformation to drive growth and build trust. The future is being decided now—be the one who shapes what comes next.

Explore our conference sessions below, all developed with this theme in mind.

View track descriptions to ensure you select sessions that best fit your needs.

Get a sneak peek at the Gartner Marketing Symposium/Xpo opening keynote.
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Monday, June 08, 2026

11:00 AM - 11:45 AM MDT

Ask the Analyst: How to Create Effective Personas and Journey Maps That Drive Positive Customer Experiences
Halle Stern, Director Analyst, Gartner
Personas and journey maps are foundational CX customer understanding assets that are critical to marketing achieving their commercial results. This session will allow participants to ask questions around how to develop best practice personas and journey maps that can drive customer centricity across their organizations to deliver customer experiences that impact customer acquisition and growth. ... Show More Show Less

11:00 AM - 12:30 PM MDT

CMO Circle Workshop: Learn How to Articulate AI Value for Buyers From Initial Purchase Through Expansion
Maria Marino, VP Analyst, Gartner
David Yockelson, Distinguished VP Analyst, Gartner
With a confusing array of AI capabilities and applications continually speeding to market, product marketers must support GTM and growth by differentiating offerings and articulating their value for new buyers and existing customers. This workshop will provide tools and techniques for creating value stories, formulating economic value and value realization programs and developing business cases. ... Show More Show Less

11:00 AM - 11:30 AM MDT

CX as a Growth Driver: 6 CX Actions That Support Growth
Chad Storlie, Sr Director Analyst, Gartner
Customer experience is essential for driving organizational growth and marketing effectiveness. By prioritizing CX, CMOs can align strategy, enhance customer engagement and achieve measurable business outcomes. Focusing on CX empowers marketing leaders to deliver sustained value across the organization. Join this session to know more. ... Show More Show Less

11:00 AM - 11:20 AM MDT

Magic Quadrant for Customer Data Platforms
Rachel Dooley, Sr Principal Analyst, Gartner
Gartner’s Magic Quadrant for Customer Data Platforms (CDPs) profiles leading providers and illustrates the evolution of in-demand marketing and enterprise data technologies. In this session, you'll learn: how leading vendors prioritize agentic AI, composable architectures, and enterprise scope; what capabilities to search while creating your 3-5 year technology roadmap; how market consolidation is forcing CDPs to prioritize either platformization vs. agentification. ... Show More Show Less

11:45 AM - 12:15 PM MDT

Google: The Conversational Funnel: How RCS for Business Transforms the Customer Journey
Consumers demand instant connection, but friction-heavy apps and long wait times cost brands leads. Join us to learn how RCS for Business empowers marketers to meet audiences exactly where they are.

Discover how launching native, two-way chats directly from Google Search on Android and iOS supercharges discovery. We'll show you how to accelerate conversions and build lasting loyalty right inside the native messaging inbox. ... Show More Show Less

11:45 AM - 12:15 PM MDT

Salesforce: The Rise of AI Agents for Marketing: How the Game is Changing
Martin Kihn, SVP, Product Strategy, Agentforce Marketing, Salesforce
AI Agents are changing how we use data, make decisions and win. How do marketers thrive in the age of the Agentic Enterprise? Join Salesforce’s SVP of Strategy to learn how the best companies are already winning with AI Agents. ... Show More Show Less

01:45 PM - 02:15 PM MDT

Gartner Future Directions: The 5 Customers You'll Meet in 2035
Lizzy Foo Kune, Distinguished VP Analyst, Gartner
Peer into 2035 and meet five customer archetypes shaped by AI and evolving societal values. Discover the motivations of the pro-AI activist, tech-cautious humanist, resilient survivalist, convenience-driven acceptor and off-grid analog. Use this critical foresight to unpack their unique behaviors and learn actionable strategies to prepare your organization for the future of customer relationships. ... Show More Show Less

02:30 PM - 03:00 PM MDT

Adobe: From Disruption to Advantage: Designing the AI-Ready Organization
Chris Young, Director Industry Strategy, Adobe
Jeff Baran, SENIOR DIRECTOR, GLOBAL ENTERPRISE MARKE, ADOBE
Jake Bennet, Head Of Martech Platforms, Products, Vanguard
As generative AI evolves into agentic systems, the shift is reshaping roles, processes, and competition. To move beyond pilots, organizations must redesign workflows, build new skills, align marketing and IT, and create teams that adapt quickly. Leaders from Adobe and Vanguard share practical strategies for building AI-ready organizations—focusing on operational readiness, cultural change, and brand visibility as AI shapes the buyer's journey. ... Show More Show Less

02:30 PM - 03:00 PM MDT

Clozd: Houston, We Have a Pipeline Problem: Using AI to Diagnose Revenue Gaps
Andrew Peterson, CO-CEO AND CO-FOUNDER, Clozd
Revenue performance often looks stable … until it isn’t. In this session, we’ll draw on lessons from Apollo 13 to show how traditional revenue systems surface signals, not root causes. CMOs will learn how AI-powered feedback collection, analysis, and querying uncover the context behind buyer decisions—helping teams diagnose pipeline gaps earlier, identify hidden revenue risks, and drive smarter growth decisions. ... Show More Show Less

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“The conference has been insightful, engaging and relevant. Each session has been impactful and full of take-aways for our team. Everything is really well-organized, and I am enjoying my time here.”

Samantha Henderson
Director of Marketing, Caliber Collision

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