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Gartner Expert
Doug Bushée
VP Analyst
Doug Bushée (Boo-shay) is a leading researcher on the transformation of sales and revenue enablement through AI. He leads the Magic Quadrant for Revenue Enablement Platforms and examines how organizations can combine human expertise with AI to improve commercial decisions, increase seller effectiveness and create measurable business value. Doug advises sales and revenue leaders on enablement strategy, technology investments, organizational design and the responsible adoption of AI-powered tools and analytics.
Previous experience
Doug pioneered sales enablement innovation within the Americas sales division of a Fortune 500 company. He spearheaded cross-functional collaboration with L&D, marketing, and IT to drive productivity and effectiveness across direct and channel sales organizations. Leading strategic initiatives, he transformed product launch, new hire sales, and channel partner onboarding programs. Doug built and managed high-performing teams of marketing, sales, and learning and development professionals. Always looking to the future, he actively explored and developed innovative solutions using advanced technological capabilities to elevate business outcomes.
Professional background
Xerox, VP, Sales Enablement, 23 years
Areas of coverage
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Sales Go-to-Market Design and Execution
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Sales Talent Management and Enablement
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Sales Technology Management
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Revenue Enablement
Education
B.A., Georgetown University
Executive M.B.A., George Mason University
Top Issues That I Help Clients Address
Using AI to improve sales results
Standing up a sales enablement function
Building, managing and evaluating sales onboarding programs
Successfully implement revenue technology
Designing and deploying effective revenue systems