Rachel Dooley is a Senior Principal Analyst with Gartner's Marketing and Communications insights team. She focuses primarily on marketing and customer data management, with a particular focus on the Customer Data Platform (CDP) technology market. Her research spans marketing data and analytics topics including increasing team maturity, improving KPI selection and dashboard creation, as well as proving the value of marketing to the enterprise. Rachel has also led research in marketing operations related to operational performance measurement and the Marketing Work Management (MWM) technology market.
Prior to this role, Ms. Dooley was a researcher executing on Gartner's proven methodology that identifies best practice solutions to many of today's biggest business challenges.
Marketing Budgets, Data and Analytics
Martech Strategy and AI Trends
B.A., Magna cum laude, International Relations, Colgate University
What is a customer data platform, and how does it differ from other marketing and enterprise technologies?
How do I select the right KPIs and metrics to prove the value of my marketing organization?
How do I build or deploy a marketing dashboard or report?
How do I mature my marketing analytics function (i.e. processes, talent, organizational structure)?
How do I help our marketing organization use data to make more decisions?