Rebecca Martin is a Principal Analyst within the Supply Chain & Procurement practice. Ms. Martin's focus is on IT Contracts Negotiations. She advises clients on licensing, pricing, and contract negotiation strategies for SaaS agreements, with a particular focus on Salesforce, Adobe, and AI/GenAI licensing and pricing models.
Previously, Ms. Martin facilitated alignment between business leadership and cross-functional teams to ensure effective execution of customer goals and priorities. Her prior experience spans healthcare administration, higher education, and insurance.
Gartner, Specialist, Research Engagement Services, 2 years
IT Contracts Negotiations
M.B.A., Leadership
B.S. Business: Economics
Salesforce contract negotiations and best practices
Adobe Creative Cloud and Document Cloud contract negotiations and best practices