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Marketing Strategic Planning Template for CMOs and Heads of Marketing
CMOs who plan out 18 months or more are 1.5x more likely to report high marketing and business performance than those who do not.
Strategic planning can be complex, but the right approach helps CMOs and marketing leaders drive stronger business outcomes.
Download the marketing strategic planning toolkit to:
- Access a one-page marketing strategic planning template
- Explore five steps to build an impactful marketing strategy
- Communicate your marketing strategy with precision and clarity
- Secure stakeholder alignment and buy-in
About Marketing Strategic Planning Template
The Gartner marketing strategic planning template empowers marketing leaders to craft a detailed roadmap for executing key actions aligned with enterprise business goals. This template aids in defining the current state of the marketing function, setting future objectives, and outlining strategic initiatives to bridge the gap. It also provides a framework for resource allocation, timeline creation, and KPI measurement.
By leveraging this template, marketing leaders can effectively communicate a clear, actionable plan to stakeholders, ensuring alignment, progress tracking, and successful goal attainment.
Watch the Webinar: The Art of the 1-Page Strategy: 4 Steps for Success
Marketing Strategic Planning Template FAQs
What is strategic planning?
Strategic planning is the process through which enterprises, functions and business units identify the roadmap of initiatives and portfolio of investments that will be required in the medium term to achieve long-term strategic objectives.
How to build a strategic plan for marketing function?
Building a strategic plan is an arduous process however it can significantly drive impact for your organization. Here are five essential steps to guide you through the process:
- Verify the business context
- Align your function’s goals for impact
- Strategically manage functional budgets
- Decide how to measure your progress
- Document your strategy using marketing strategic planning template
How to build a marketing strategy?
To build a marketing strategy, start by defining your marketing goals and identifying your target audience. Ensure your strategy is succinct and compelling, balancing high-level vision with tactical guidance. Make it adaptable to dynamic market conditions to drive the business forward. The Gartner marketing strategic planning template provides a one-page overview that makes it easier for you to share, summarize and communicate the marketing strategic plan.