Virtual Briefing: Tech CMOs: Use 2026 Benchmarks to Stay Ahead

The 2026 Gartner Tech Marketing Benchmarks Survey is hot off the presses and provides a detailed analysis of key benchmarks around marketing investments, brand awareness and demand generation. As tech companies, like yours, face constant uncertainty and change, the benchmarks will reveal: What are spend levels and priorities? What are the implications for brand, technology and talent? How are CMOs and marketing leaders using AI, and how is it impacting their businesses? 

Join this invitation-only, complimentary virtual briefing as Gartner Distinguished VP Analyst Christy Ferguson shares an exclusive first look at the 2026 Tech Marketing Benchmark Survey to empower your planning decisions for the remainder of 2026 and into 2027. This Gartner research will highlight the key differences between outperformers growing at a fast rate vs their low-performing counterparts. Don’t miss your opportunity to gain insights and inspiration, get answers to your questions and learn how you compare to your peers.

• Review tech marketing benchmarks for all your top-tier priorities

• See where marketing AI and tech spend is increasing and decreasing

• Better prepare for talent, technology and brand decisions
  
  

Return to this web page to watch the virtual briefing. Contact us at gartnervirtualbriefings@gartner.com with questions about viewing this virtual briefing.