Predicts 2027: How AI Is Reshaping Growth and Competitive Advantage in B2B Marketing

• Understand how AI-driven operating models are changing the balance between human decision-making and autonomous execution across product marketing organizations

• Recognize how predictive market, competitive and customer intelligence is reshaping how organizations identify GTM opportunities and build competitive advantage

• Assess how AI is redefining revenue opportunity identification, measurement and prioritization through real-time buying signals

• Evaluate how the convergence of demand generation, sales development and revenue creation functions is changing pipeline ownership, team structures and GTM execution

AI is reshaping how buyers discover, evaluate and select solutions while transforming how organizations create demand, interpret market signals and drive growth. As AI becomes embedded across buying journeys, market intelligence and revenue processes, traditional approaches to product marketing and demand generation are becoming less effective.

This webinar explores Gartner's predictions for how product marketing and demand generation will evolve through 2030. Learn how AI-driven operating models are changing the relationship between human decision-making and autonomous execution, how predictive intelligence is reshaping competitive advantage, and how real-time buying signals are changing the way organizations identify and prioritize revenue opportunities. The session will also examine how the convergence of demand generation, sales development and revenue creation functions is transforming GTM operating models, pipeline ownership and organizational structures. Gain insight into the trends, risks and opportunities that will shape growth and competitive advantage in the years ahead.

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