Brand as a Growth Engine

• How organizations are currently leveraging brand across functions

• The measurable impact brand can have on business growth

• The evolving role of the CMO in driving brand‑led growth

• How to measure and manage brand health effectively

Brand is increasingly recognized as a driver of enterprise‑wide growth, not just a marketing asset. Yet many organizations struggle to fully leverage its impact or measure its contribution.

Drawing on insights from the Gartner 2026 Brand and Business Strategy Survey, this session examines how brand is used across organizations today, the role CMOs play in activating its value and why brand health measurement is critical. Gartner experts will share practical ways to communicate brand’s impact to nonmarketing leaders and avoid the brand doom loop.

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